Back to Home
theStylist

TheStylist.ai Privacy Policy

Effective: April 27, 2025

At TheStylist AI Ltd ("TheStylist.ai", "our", "us" or "we"), we value your privacy and are committed to being fair, accountable, and transparent in how we handle your personal information. Our Privacy Policy outlines how we collect, use, and disclose your personal information when you use our websites and applications (the mobile app or the thestylist.ai website), and other TheStylist.ai services (our "Service"). It also describes your privacy rights.

This Privacy Policy does not apply to data that we process on behalf of customers of our business offerings, such as the TheStylist.ai API, or to any employment-related personal information processed in consideration of employment with TheStylist.ai. This Privacy Policy also does not apply if you access our Service through a third-party's service. In that case, the third-party's privacy policy would apply.

This privacy policy is compliant with UK data protection legislation, including the UK GDPR and the Data Protection Act 2018.

1. About TheStylist.ai

TheStylist.ai is a UK-based company working on building artificial intelligence tools to provide personalized fashion recommendations. We are guided by our mission to help individuals discover their personal style and make confident fashion choices. As part of our mission, we have developed an AI-powered fashion assistant that provides conversational style advice and outfit recommendations. More information about TheStylist.ai's development and training of our AI models and data controls is available in our Consumer FAQs, Enterprise FAQs, and TheStylist.ai website.

2. Personal information we collect

We ask that you do NOT include sensitive personal information in your prompts and inputs into our Service; however, we cannot control what you provide to us.

We may collect personal information from you and about you. Some examples of the information we may collect, how we may collect it, how we may use it, and how we may disclose it are described below.

Account Data

If you create an account with us, we collect your name, contact information, account credentials, and date of birth. Also, to access certain features of the Service, we will collect your date of birth before you may proceed. If you log into our Service using a third-party service, such as Google or Apple, that third-party will send your information to us at your direction. For example, if you use your existing Google credentials to log into TheStylist.ai mobile app or website, you may choose to direct Google to share information with us including your public profile, username, and other account information.

  • How we may collect it: Directly from you or from a third-party (ex., Google or Apple).
  • How we may use it: To provide, analyze, and maintain our Service; to provide support and assistance in relation to our Service; to develop and improve our Service and to conduct research; to communicate with you; to ensure the security and integrity of our Service; for legal purposes.
  • How we may disclose it: To our contracted service providers; in connection with business transfers, for legal purposes; to our related companies; and to third-parties with which you interact or share information.

Payment Data

Where payment is required to access the Service (ex., if you are paying for a subscription), we may have a third-party process payment information, such as payment card information, and details regarding your transactions for us.

  • How we may collect it: Through a third-party processor (ex., Apple App Store, Google Play Store, or Stripe).
  • How we may use it: To provide, analyze, and maintain our Service; to provide support and assistance in relation to our Service; to ensure the security and integrity of our Service; for legal purposes.
  • How we may disclose it: To our contracted service providers; in connection with business transfers, and for legal purposes.

Communication Data

If you communicate with us, such as by email, by our webpages, or on social media sites, we may collect personal information that you submit to us including your name, user name, email address, any other information you voluntarily choose to provide us, and the contents of messages you send.

  • How we may collect it: Directly from you.
  • How we may use it: To provide, analyze, and maintain our Service; to provide support and assistance in relation to our Service; to develop and improve our Service and to conduct research; to communicate with you; to ensure the security and integrity of our Service; for legal purposes.
  • How we may disclose it: To our contracted service providers; in connection with business transfers, for legal purposes; and to our related companies.

User Content

You may provide personal information in prompts and other content you input, such as files, images, audio, voice, video, and other material ("Input"). Outputs of the Service ("Output"), including responses our AI generates, are based on your Input (together, "User Content"). If you include personal information in Inputs you provide to the Service, this information may be reproduced in the Output.

  • How we may collect it: Directly from you.
  • How we may use it: To provide, analyze, and maintain our Service; to provide support and assistance in relation to our Service; to develop and improve our Service and to conduct research; to ensure the security and integrity of our Service; for legal purposes.
  • How we may disclose it: To our contracted service providers; in connection with business transfers, for legal purposes; and to our related companies.

Style Personalization Data

To provide personalized fashion recommendations, we collect information about your physical attributes, style preferences, and fashion-related characteristics. This may include data such as your body shape, body type, skin tone, hair color, height, weight, personal style preferences, color preferences, clothing sizes, seasonal preferences, occasion-specific needs, and other fashion-related information that helps our AI provide tailored style advice.

  • How we may collect it: Directly from you through questionnaires, style profile creation processes, or conversations with our AI.
  • How we may use it: To personalize fashion recommendations and style advice; to improve the accuracy and relevance of our Service's outputs; to develop and improve our AI models; to provide a better user experience tailored to your physical attributes and style preferences.
  • How we may disclose it: To our contracted service providers; in connection with business transfers, for legal purposes; and to our related companies. We do not share your physical attributes or style preference data with third parties for marketing purposes.

This style personalization data is essential to the core functionality of our Service. Without this information, we would be unable to provide personalized fashion recommendations suited to your unique characteristics and preferences. You can update or modify this information at any time through your account settings or by contacting our support team.

Feedback Data

Where applicable, we will collect your Feedback (as defined in our Terms of Service). This might arise if, for example, in a given conversation with our AI, you rate an Output using the thumbs-up/thumbs-down icons.

  • How we may collect it: Directly from you.
  • How we may use it: To provide, analyze, and maintain our Service; to provide support and assistance in relation to our Service; to develop and improve our Service and to conduct research; to ensure the security and integrity of our Service; for legal purposes.
  • How we may disclose it: To our contracted service providers; in connection with business transfers, for legal purposes; and to our related companies.

Social Media Information

We have pages on social media sites like Instagram, Facebook, Medium, Twitter, YouTube, and LinkedIn. When you interact with our social media pages, we collect personal information that you choose to provide to us. In addition, the companies that host our social media pages may provide us with aggregate information and analytics about our social media activity.

  • How we may collect it: Directly from you or from companies that host our social media pages.
  • How we may use it: To provide, analyze, and maintain our Service; to provide support and assistance in relation to our Service; to develop and improve our Service and to conduct research; to communicate with you; to ensure the security and integrity of our Service; for legal purposes.
  • How we may disclose it: To our contracted service providers; in connection with business transfers, for legal purposes; to our related companies; and to third-parties with which you interact or share information.

Technical Data

Technical data includes information such as your IP address, device type, country from which you access, analytics information, browser type and version, browser plug-in types and versions, and operating system. This may also include information about your use of the Service and how you interact with the Service, including the types of content you view or engage with, the features you use, pages you view and your conversation history with our AI.

  • How we may collect it: Automatically when you use or interact with the Service, including through analytics tools.
  • How we may use it: To provide, analyze, and maintain our Service; to provide support and assistance in relation to our Service; to develop and improve our Service and to conduct research; to communicate with you; to ensure the security and integrity of our Service; for legal purposes.
  • How we may disclose it: To our contracted service providers; in connection with business transfers, for legal purposes; and to our related companies.

Location data

We may determine the general area from which your device accesses our Services based on information like its IP address. Also, you may choose to provide more precise location information, such as your address, your device's GPS location, or location information from third-party services that you use. We obtain your consent prior to collecting precise location information.

  • How we may collect it: Directly from you or from third-party services that you use.
  • How we may use it: To provide, analyze, and maintain our Service; to provide support and assistance in relation to our Service; to develop and improve our Service and to conduct research; to communicate with you; to ensure the security and integrity of our Service; for legal purposes.
  • How we may disclose it: To our contracted service providers; in connection with business transfers, for legal purposes; to our related companies; and to third-parties with which you interact or share information.

Publicly Available Data

We use information that is publicly available on the internet to train our models and provide resulting Output. While we do not intentionally seek out personal information, we understand that there is personal information incidentally included in these datasets. For more information on the sources of information used in the development and operation of our large language models, see our Consumer FAQs.

  • How we may collect it: From publicly available resources and providers.
  • How we may use it: To provide, analyze, and maintain our Service; to develop and improve our Service and to conduct research; to ensure the security and integrity of our Service; for legal purposes.
  • How we may disclose it: To our contracted service providers; in connection with business transfers, for legal purposes; and to our related companies.

We do not aim to collect sensitive personal information (ex., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometric scans, criminal background, or trade union membership) and ask that you do not provide us with any such information. In addition, in relation to our AI's training, TheStylist.ai does not process training data for the purposes of inferring or deriving any sensitive or special category data about individuals, and we do not actively seek out data sources that include sensitive or special category data.

3. How we may use personal information

We may use your personal information for a variety of purposes. Below, you will find examples and additional information regarding how we may use your personal information.

  • To provide, analyze, and maintain our Service: For example, to respond to your Inputs (including when you type text prompts or when you give spoken prompts) to our AI or to process payments for subscriptions to our Service.
  • To provide support and assistance in relation to our Service: For example, to troubleshoot problems and to provide customer support.
  • To develop and improve our Service and to conduct research: For example to develop new product features, to train our models, to identify usage trends, to operate and expand our business activities, to identify new customers, and for data analysis.
  • To communicate with you: For example, to send you information about our Service, events, or changes to the Service. This may include sending you non-promotional emails, such as emails about your access, legally required notices, or our ongoing business relations.
  • To ensure the security and integrity of our Service: For example, to protect the security of our Services and to detect and prevent fraud, unauthorized use, unlawful activity, and other misuses of our Service.
  • For legal purposes: For example, to comply with our legal obligations and to protect the rights, privacy, safety, or property of our users, TheStylist.ai, or third-parties. This may include detecting what country you are located in so we can comply with relevant legal obligations.

We may aggregate, pseudoanonymize, or de-identify your information so that it no longer identifies you and use this information for the purposes described above, such as to analyze the way our Service is being used, to improve and add features to them, and to conduct research. We will maintain and use pseudoanonymized or de-identified information in pseudoanonymized or de-identified form and will not attempt to reidentify the information, unless required by law.

We do not sell your personal information or use it for marketing

We do not sell personal information or share personal information for targeted or cross-contextual advertising purposes. We do not collect and use your personal information for marketing purposes and do not share your personal information with third-parties for the purpose of marketing.

4. How we may disclose personal information

We may disclose your personal information to others. Below, you will find examples and additional information regarding how we may disclose your personal information.

  • To our contracted service providers: To assist in providing the Service to you or performing business operations, we provide your personal information to service providers including providers of hosting, cloud, analytics, content delivery, support and safety monitoring, payment and transaction, and other technology services, for the purposes described above.
  • In connection with business transfers: In connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction, or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets to another company. If required by applicable laws, we will use reasonable efforts to notify you of any transfer of personal information to an unaffiliated third-party.
  • For legal purposes: To (i) comply with laws or to respond to lawful requests and legal process, (ii) protect the rights and property of TheStylist.ai and our agents, customers, and others, including to enforce our agreements, policies, and terms of service, (iii) to protect against legal liability, or (iv) to protect the personal safety of TheStylist.ai, its customers, or any person.
  • To our related companies: To our related companies to the extent such sharing is necessary to fulfill a request you have submitted via our Service or for customer management, customer support, technical operations, or the purposes described above.
  • To third-parties with which you interact or share information: Certain features may allow you to share information with third-parties. Information you share with third-parties is governed by that third-party's terms and policies.

5. Retention of personal information

We retain your personal information where we have an ongoing legitimate business need to do so. In certain circumstances, we will retain your information for legal reasons after our contractual relationship has ended. The specific retention periods depend on the nature of the information and why it is collected and processed and the nature of the legal requirement. For example, we may retain your personal information:

  • When we have a legal obligation to do so (e.g., if we receive a court order, we would retain your information for longer than our usual retention periods);
  • To address and resolve requests and complaints (e.g., if there is an ongoing complaint about you);
  • To protect the safety, security, and integrity of our business and the Service, as well as to protect our rights and property and those of others (e.g., if we detect misuse of our Service or otherwise detect unusual activity on your account or in your interactions with us); and
  • For litigation, regulatory or other legal matters (e.g., we would retain your information if there was an ongoing legal claim and the information was relevant to the claim).

The length of time we retain data may depend on the features or settings you use. For example, when Private Chat is turned on, conversations will not appear in your conversation history and your conversations will be deleted from TheStylist.ai systems within 30 days unless it is necessary that they be kept longer for legal, compliance, or safety purposes. Further, if you choose to delete any or all of your conversations or if you choose to delete your account, we will delete the data within 30 days unless it is necessary to retain the data for legal, compliance, or safety purposes.

6. Security of personal information

TheStylist.ai implements commercially reasonable technical, administrative, and organizational measures designed to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no security measure or method of data transmission over the internet is 100% secure. In addition, you are solely responsible for protecting your log-in and password, limiting access to your devices, and signing out of websites and accounts after your sessions.

7. Links to other websites

Our Service may contain links to external websites or social media platforms that are not operated by us. Third-party websites and services have their own terms and conditions and privacy policies, and you should read these carefully before you submit any personal information to them.

8. Children under the age of 13

As noted in the Terms of Service, our Service is not directed at children or minors under the age of 13 and we do not knowingly collect any personal information from them. While we have taken measures to limit undesirable training data and outputs, our AI could produce output that is not appropriate for all ages. Parents of teenagers between the ages of 13 and 17 years old must agree to the Terms of Service and are urged to exercise care in monitoring the use of this Service by their teenagers. Depending on how a user interacts with the Service, including which modes the user purposely selects, the Service may have content such as some suggestive dialogue, coarse language, crude humor, sexual situations, or violence.

If you are a child under the age of 13, please do not attempt to register for or otherwise use our Service. Please contact us at support@thestylist.ai if you are aware that we may have inadvertently collected personal information from a child under the age of 13.

9. Privacy rights and choices

Under UK data protection legislation, including the UK GDPR and the Data Protection Act 2018, you have certain rights in relation to your personal information, subject to certain legal exceptions.

  • The right to request access to your personal information
  • The right to request correction of your personal information
  • The right to request erasure of your personal information
  • The right to request restriction of processing of your personal information
  • The right to data portability
  • The right to object to processing of your personal information

Please note that we cannot guarantee the factual accuracy of Output from our models. If Output contains factually inaccurate personal information relating to you, you can submit a correction request and we will make reasonable efforts to correct this information — but due to the technical complexity of our models, it may not be feasible for us to do so.

If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Exercising your rights: Some of these rights may be exercised in the TheStylist.ai Service but for others you will need to submit a request to privacy@thestylist.ai and include your full legal name, email address, and city and country of residence. Once you have submitted your request, we will respond within one month as required by UK data protection legislation.

Please note, however, that your personal information may be exempt from such requests in certain circumstances, for example if we need to keep using your information to comply with our own legal obligations or to establish, exercise or defend legal claims. If an exception applies, we will inform you when responding to your request.

Verification: In order to protect your personal information, your ability to exercise some of the rights detailed in this Privacy Policy may be subject to your ability to verify that you are the person about whom your request pertains. For example, we may require you to verify your identity by validating your account credentials or submitting additional information to allow us to verify your identity.

Complaints: If you are not satisfied with our response to your request or believe that our processing of your personal information does not comply with data protection law, you can make a complaint to the Information Commissioner's Office (ICO) in the UK. The ICO can be contacted at: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, or via their website at: https://ico.org.uk.

10. International data transfers

We are based in the United Kingdom, and your personal information will generally be stored and processed within the UK or European Economic Area (EEA). However, we may transfer your personal information to countries outside the UK and EEA, including to our service providers and related companies based in the United States.

When we transfer personal information outside the UK or EEA, we will ensure that appropriate safeguards are in place to protect your information. These safeguards may include:

  • Transferring to countries that have been deemed to provide an adequate level of protection for personal information by the UK government
  • Using specific contracts approved by the UK government that give personal information the same protection it has in the UK (known as "Standard Contractual Clauses" or "International Data Transfer Agreements")
  • Implementing appropriate supplementary measures where necessary

You can obtain more information about these safeguards by contacting us using the details provided in the "How to contact us about privacy requests" section below.

11. Changes to this Privacy Policy

We may update our Privacy Policy from time to time. When we do, we will publish an updated version and effective date on this page, unless another type of notice is required by applicable law. If you use the Service after any changes to the Privacy Policy have been posted, all of the changes made will apply to your use of the Service.

12. How to contact us about privacy requests

If you have any queries or complaints about our collection, use, or storage of your personal information, or if you wish to exercise any of your rights in relation to your personal information, please contact us at privacy@thestylist.ai

Return to Home